Ahead of the 2023 US Open, Swiss sportswear brand On and Roger Federer kicked off a new era in tennis for the brand. The sports apparel and footwear label began by cementing itself in the realm of running, providing top-tier, performance-maximizing products to athletes. Now, On is setting out to capture a new generation of fans through the sport of tennis.On's first tennis shoe, THE ROGER Pro, launched in 2021, but the brand and Federer have now expanded that collection to seven different ...
Spend a Day in the Life of Roger Federer as He Celebrated On's Newest Expansion into Tennis
Hypebeast - 8 Sep 2023 18:13
Ahead of the 2023 US Open, Swiss sportswear brand On and Roger Federer kicked off a new era in tennis for the brand. The sports apparel and footwear label began by cementing itself in the realm of running, providing top-tier, performance-maximizing products to athletes. Now, On is setting out to capture a new generation of fans through the sport of tennis.On's first tennis shoe, THE ROGER Pro, launched in 2021, but the brand and Federer have now expanded that collection to seven different ...
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